Smartphone printer gains popularity

Nakamura (second from left) and Fujifilm Malaysia marketing manager Kelvin Ooi (third from left) introducing the Fujifilm X-T2 and instax SHARE Smartphone Printer SP-2.

FUJIFILM Malaysia expects demand for its latest mirror-less camera, X-T2, to increase by 20% this year and the instax SHARE Smartphone Printer to grow significantly as more smartphone users print their own photographs.

Fujifilm Malaysia managing director Yoshitaka Nakamura projected Fujifilm’s market share here to grow to almost thrice the industry growth of 7%, thanks to the latest two additions.