We’re staying on ‘massage’

Gintells headquarters in Kepong.

Goh Cheh Yak, MD of healthcare and massage chair company Gintell, says one must prioritise building up the brand over merely making profits, especially if one is in the game for the long term. JOY LEE talks to him.

IT WOULD seem some entrepreneurs, like Datuk Goh Cheh Yak, are born out of necessity. The reason he stayed on in business, he says, is because no one else would hire him.