Ummi’s the word

  • Focus
  • Sunday, 18 Sep 2016

Nora (left) and husband Johan flanking Deputy Minister of Multimedia and Communication Datuk Jailani Johari at the launch of the apps.

THE SUCCESS of the animated television series, UMMI: Ceritalah Pada Kami has inspired composer Johan Nawawi to come up with the mobile app UMMI Apps 2016.

Johan, the founder of Hud Hud Media, the company behind the TV series, says the popularity of the programme has opened the door for expansion.

“Our apps are specially targeted at parents, as well as kindergartens and children aged 10 and below,” says Johan, whose company focuses on producing contemporary Islamic entertainment content.

UMMI Apps, which comprises 11 apps in all, offers games, education, entertainment and general information.

“The new generation of parents realise the pros and cons of not ‘controlling’ the usage of ICT and understands the need to start using apps with long-term benefits,” chips in Johan’s wife and creative director Nora Datuk Haji Ariffin. “Apps can also teach moral values, besides giving kids some entertainment relief.”

“We don’t want UMMI to just be ‘another’ hit animated television series. We want to create the brand as an icon that reaches out to the masses on various platforms, be it books, merchandising or education tools.

“Our new mobile applications are safe for children and teach kids good moral values, as well as provide information on education, health, fashion and character-building through edutainment,” she adds.

Johan says they opted for 11 separate app instead of a one-touch app that houses everything so that users can pick and choose and have direct access to what they want.

“Besides, the size of each app may be too big for some mobile devices to sustain during downloading at one go. However, we are currently working on making a ‘one stop app’ where all the apps can be downloaded by just clicking one app button. The main idea is that consumers can make their own choices of either downloading the apps individually or all in one go.

“UMMI Apps covers diverse subjects from fun and entertainment to Islamic information and history, including: Techno Gadget World (edutainment), Re-Cycle (games), Doa & Prayers (education), Quizzes & Puzzles (games) and Parenting (information),” he says.

For now, the UMMI Apps can be downloaded free. However, there will be some in-app purchases for some of the apps like Busana Muslim. Users below 12 will have to get permission from their parents before downloading these apps. Johan plans to expand the 11 apps to 20, and wants to branch off into other genres.

“We want to expand wherever possible, but we’re not in a rush. It’s best to maintain these 11 apps and learn along the way,” he explains.

“We are also inviting other established App developers to do product collaborations with us if they find our UMMI branding and characters to be an interesting project to explore,” he says.

As the UMMI TV series has already gain a foothold in Indonesia, Brunei and some Arab countries, and will soon reach Europe, North America, China and other countries, Johan is upbeat about UMMI Apps’ potential.

“We expect a wider variation of geographical backgrounds in the people using UMMI Apps,” he says.

Hud Hud Media also runs an online store,, and owns the YouTube Channel named HUD HUD MEDIA, which has now reached 22 million viewers.

“We hope to develop more products related to the UMMI brand from food, drinks and clothing to games, toys and even Islamic financial services. We are tapping the true potential of UMMI as a global brand. UMMI Apps is just the beginning,” Johan stresses. — ZIEMAN

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Business , Central Region , UMMI APPS


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