In AN age where online shopping has become increasingly popular, are shoppers still flocking to the stores to look for sarees?
StarMetro did a quick poll of 10 women from varying backgrounds and ages.
Based on those interviewed, 90% said they would rather buy their sarees in a physical shop. Only one person said they preferred to shop online.
Those polled also shared their online-shopping horror stories.
Respondents recalled experiences of receiving something different from what they saw online.
Complaints included colours that looked different in real life, lower-quality material and decorative “gems” that turned out to be stickers.
After such experiences, one respondent declared that she would never shop online again for sarees.
There were also shoppers who did not receive their sarees after payments were made.
The one who expressed preference for online shopping cited the convenience of being able to select from a wide range of patterns and designs from the comfort of home or while on her commute to work.
For most shoppers, a saree was something they wanted to see, touch and try before making a purchase.
They enjoyed feeling the material, checking how the colour looked against their skin, and seeing whether the fabric had the right drape and “fall”.
For 70% of respondents, suitability and colour were especially important.
They pointed out that while a saree might look beautiful on social media, it might not actually be identical in real life.
They added that going to the shops with family in tow, was also part of the Deepavali festivities. — By GRACE CHEN
