A lineup of international and local artistes across the Asian music scene will rock the stage at Mines International Exhibition and Convention Centre, Seri Kembangan in Selangor, on Oct 31.
Headlining the Tiger Roar Asian Music Festival will be Paul Wong from Beyond, one of the most influential Hong Kong rock bands, alongside Taiwanese-American singer-songwriter-rapper Ozi.
The event will also feature Malaysian artistes including singer-dancer trio 3P, Cantonese hip-hop group ManHanD, independent hip-hop artist Dato’ Maw, rapper, singer and songwriter Elva Suyan and Chinese hip-hop duo S.A.C.
The festival follows the launch of Tiger Courage Beats, a digital experience that invites people to share a personal courage story and hear it transformed into a personalised Courage Song generated using artificial intelligence (AI).
Participants can select their preferred music genre, voice and language before their story is transformed into an AI-generated song, with audio and visual formats that can be shared on social media.
In a media statement on the festival happening from 5pm to midnight, Tiger Beer Malaysia said that from rock and R&B to M-pop and hip-hop, each performer will bring a distinct voice and sound to the stage, reflecting how courage can take different forms through music.
“Every courageous act starts with an individual, but it becomes more powerful when others recognise it,” said Tiger Beer Malaysia marketing manager Julie Kuan.
“Tiger Courage Beats has shown us that Malaysians have powerful stories to tell, and the Tiger Roar Asian Music Festival is where those stories come together through music and celebration.”
General admission passes are available, as well as VIP passes with additional benefits including access to the VIP entrance, bar and a complimentary drink.
Consumers can also redeem festival passes at uncage.tigerbeer.com, on purchase of Tiger products at participating retail outlets, restaurants and selected e-commerce platforms until Oct 15.
Rewards are available on a first-come, first-served basis.
