THERE lies a common ground between every Sapporo brew and manga illustration: the same dedication to craftsmanship, quality and mastery.
Marking its 150th anniversary as Japan’s first iconic beer, Carlsberg Malaysia brings the spirit of Japanese craftsmanship to life through manga-inspired limited-edition cans and immersive lifestyle experiences that celebrate Sapporo's enduring legacy.
At the heart of the celebration is a limited-edition can curated in collaboration with renowned Japanese manga artist Hiroki Ishizawa.
Featuring the founder of Sapporo, Seibei Nakagawa, the design reflects the discipline behind Japanese craftsmanship and the pursuit of quality – from his adventurous spirit and resilience to the skill behind his craft, a remarkable brew was born.
Through bold manga-inspired illustrations, the limited-edition cans transform Sapporo’s 150-year journey into a collectable expression of Japanese craft, culture and creativity.
Consumers can now journey through Sapporo’s 150-year legacy at their fingertips, as the brand’s story comes to life through a dedicated manga-inspired anniversary experience.
“The Sapporo limited edition brings the brand’s story to life for consumers here, honouring its heritage as the iconic first beer of Japan while strengthening its relevance with discerning beer consumers," said Carlsberg Malaysia managing director Stefano Clini.
While the anniversary pays tribute to Sapporo's heritage, the celebration invites consumers to experience Japanese craftsmanship in Sapporo’s own way.
Consumers can see themselves reimagined as a manga character, inspired by Japanese illustration styles, by uploading a photo to Sapporo’s website.
The first 1,500 participants will receive a complimentary personalised manga lanyard delivered directly to their doorstep.
Upon full redemption of the lanyards, participants will receive an RM10 Shopee e-voucher for their next purchase of Sapporo Premium Beer.
In addition, Sapporo brought its anniversary celebrations across Klang Valley through a series of activities.
Following immersive brand experiences at Plaza Arkadia, Desa ParkCity from July 24 to 26 and Pavilion Bukit Jalil from July 31 to Aug 2, the celebration continues at ING Live Kuala Lumpur.
Consumers can immerse themselves in Sapporo's 150-year journey through manga-inspired installations, capture personalised moments at the augmented reality (AR) photobooth and take on interactive experiences inspired by Japanese beer craftsmanship.
At ING Live Kuala Lumpur, consumers can put their speed and precision to the test in the Samurai Slash Challenge and master the ‘Perfect Pour’ beer-tapping experience, offering a playful nod to the artistry and craftsmanship that have defined Sapporo for generations.
Adding to the excitement, the top Sapporo spender at ING Live Kuala Lumpur will also win a RM30,000 trip for two to Sapporo, Japan, to discover the city where the brand first began.
The celebration also extends to selected super-hypermarkets across Peninsular Malaysia, where consumers can participate in the Samurai Slash Challenge and redeem personalised manga lanyards with the purchase of Sapporo products, while stocks last.
Shoppers can also look out for Sapporo's limited edition 150th anniversary promotional pack, featuring eight limited-edition cans and an exclusive Sapporo 150th anniversary glass, inspired by Mount Yotei in Hokkaido – the birthplace of Sapporo Premium Beer available for a limited time only.
Together, these anniversary experiences bring 150 years of Japanese craftsmanship to life in contemporary and memorable ways – from collectable can designs and manga-inspired experiences to moments shared over a glass of Sapporo.
For more information and the latest updates, visit and follow @SapporoMY on Facebook and Instagram. All promotions and activities are open to non-Muslims aged 21 and above.
When purchasing and enjoying Sapporo Premium Beer, remember to always celebrate responsibly. If you drink, don’t drive.
Discover the iconic first beer of Japan’s digital story at https://www.sapporobreweries.com/brands/spb/150th/en/
