CONSUMERS can now rate the quality of their perfect drought using a mobile-based system designed to assess how well a pint has been poured.
Guinness Malaysia’s “Rate Your Pint” campaign allows consumers to score their pints and submit their ratings to a live platform called the “Perfect Pint Guide”.
Every rating submitted also contributes to the consumer-curated guide to finding where Guinness draught is consistently well served across Malaysia.
“Last year, we searched the country for three people to champion the perfect pint as our first-ever Chief Pint Officers,” said Guinness Malaysia marketing manager Joyce Lim.
“The response showed us that the pride consumers feel in the craftsmanship and ritual behind a perfectly poured Guinness runs deeper than anticipated and that it is something worth sharing.
“With Rate Your Pint, consumers can play a role in upholding its quality.
“A great pint is always better when the people around the table appreciate it too,” Lim said.
Craftsmanship is at the heart of every Guinness draught, from the way it is brewed to the cleanliness of the glass and the creamy head that holds its shape, the brewery said.
Consumers can visit perfectpintguide.guinnessmsia.com to rate their pints.
