This year’s edition of MIFF, South-East Asia’s largest furniture trade show, recorded growth in sales, visitors and exhibitors.
STRONG business momentum and buyer confidence were evident at Malaysian International Furniture Fair (MIFF) 2025.
The event recorded estimated on-site sales of US$1.31bil (RM5.5bil), marking a 3% increase from 2024 figures, MIFF said in a media statement.
It further said the event, held at Malaysia International Trade and Exhibition Centre and World Trade Centre Kuala Lumpur, saw a 3.8% year-on-year growth in participation as it welcomed 742 exhibitors.
The event is also touted as South-East Asia’s largest furniture trade show and the main export platform for Malaysian wooden furniture.
Exhibitors hailed from Asean countries as well as China, Taiwan, Hong Kong, Japan, South Korea, India, the United Arab Emirates and the US.
On the buyer front, MIFF 2025 attracted 19,556 trade visitors from 120 countries and regions.
These included 5,606 international buyers, a 3.4% increase from the previous year.
Even amid shifts in the global furniture market, the event drew top buyers from the US, China, India, Japan and Singapore, MIFF said.
Notably, there was growth in attendees from North America (Canada, Mexico), Europe (including Turkiye) and key Asian markets.
MIFF general manager Kelie Lim said the results showed MIFF’s continuing importance as a marketplace where furniture professionals met and drove progress.
Business discussions in full swing at MIFF 2025 that was held at two locations in Kuala Lumpur.
“The growth in exhibitor numbers and strong turnout from both local and international buyers affirm MIFF’s reputation as a key player in the global furniture market,” she said.
Lim added that this year’s edition championed sustainability by spotlighting eco-friendly designs.
It also saw reduced paper usage thanks to a digital ecosystem, MIFF Furniverse 2.0.
This enhanced platform enabled interactive floor plans and intelligent lead retrieval systems.
It also matchmade buyers with relevant suppliers based on specific needs.
“The response to MIFF Furniverse 2.0 was encouraging, suggesting strong potential for digital solutions in trade show environments.
“It also reinforced MIFF’s commitment to both sustainability and smarter business solutions,” said Lim.
Exhibitors also shared their enthusiasm for its global reach.
Long-time exhibitor Chris Tan from Chuanheng Furniture Products said MIFF was where they launched new designs and met global buyers.
“This year we focused on modern, eco-friendly styles for Gen Y and Z.”
Kenny Wong from Winner Office Network said MIFF was the best platform for them to grow their export business.
“The buyer response has been amazing, especially from the US, India, the Philippines and African countries.
“Some buyers placed orders on the spot.”
Among first time visitors to MIFF was Simply Built co-founder and chief executive officer Grant Elsenpeter who was amazed with the quality of products and range of manufacturers.
“It’s a fantastic sourcing hub for our e-commerce business in the US.”
Marvell Furniture chief executive officer Manju Sharma said after 25 years, MIFF still felt like home.
“We keep coming back for its innovation and styles that resonate with the Indian market.”
Building on this legacy, next year’s event on March 4 to 7, 2026, promises an even better experience, MIFF said.
