Wu (left) and Guardian marketing director Anna Ng at the launch.
MALAYSIA’S leading pharmacy and retailer of health and beauty products – Guardian – has unveiled a new brand campaign that encourages Malaysians to embrace their unique beauty.
With “Own your beautiful. Take control of your wellbeing”, Guardian’s inspiring message speaks to Malaysians of all ages and backgrounds.
The message aims to ignite a movement where everyone can celebrate who they are and take pride in their wellbeing journey.
Guardian Malaysia managing director Priscilla Wu said the heart of “Own your beautiful. Take control of your wellbeing.” lies in the word “own”.
“It’s about the power each of us has to define our own beauty and our wellbeing, and to truly own it.
“This is more than a campaign; it’s a celebration of self-empowerment.
“We believe that everyone deserves to look, feel and live their best at every stage of life.”
Guardian, a brand that started in Malaysia 57 years ago, has proudly served Malaysians, reaching over a quarter of the nation’s population.
It’s renewed mission is to support every customer in their pursuit of wellbeing and remind them that every step of the journey matters.
With the release of its new brand video, Guardian invites Malaysians to connect on an emotional level.
In doing so, Guardian challenges viewers to rise above life’s obstacles.
The brand’s film captures moments from an ordinary day that depict beauty in every challenge and triumph, inspiring Malaysians to take control of their well-being, one moment at a time.
The new campaign also introduces six stunning visuals representing the full range of health and beauty categories available in stores.
A sleek, new ‘g’ logo debuts as well, featuring flowing ribbons to symbolise Guardian’s connection with its customers.
Wu said, “Our bond with our customers goes beyond the surface – it’s personal, authentic and purposeful.
“We are here to make an impact in the lives of the people and communities we serve,” she said.
“With the campaign, we are committed to supporting each person’s journey to be their best selves,” she added.
