New rice puff to snack on


Xiumin (centre) with Lim (left) and Lee at the roadshow in Petaling Jaya.

THERE’s a new rice puff product in the market, aimed at those looking for healthy snacks.

SW Food’s product, Brice, was launched at a roadshow at 1Utama Shopping Centre, Petaling Jaya.

The event had family friendly activities with a variety of interactive experiences.

Participants who completed three activities collected stamps at each station and earned the chance to spin its Gashapon machine for exclusive Brice merchandise.

“Our snack is more than just a healthy treat – it’s a way to bring people together and create special moments with friends and family,” said SW Food group marketing head Vynce Lim.

Also present was regional head Ami Lee.

EXO’s Xiumin was on hand for the launch and 111 fans, chosen through the Brice Xiumin Moment Contest, had the chance to take a group photo with him.

The next roadshow will be at Gurney Plaza Penang (Oct 2 to 6).

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SW Food

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