Four-day K-beauty festival returns


(From left) Watsons Ambassador Phei Yong, Watsons Malaysia trading head Carrol Tan, Loh, Korea Tourism Organisation Malaysia managing director Moon SangHo, Watsons Malaysia marketing and customer growth general manager Danny Hoh and Watsons ambassador Ayda Jebat.

WATSONS Malaysia has returned with its popular Korean beauty event this year, presenting a four-day festival titled “Watsons K-Beauty Festa: Be Seoul Beautiful 2024”.

The K-Beauty Festa, which began on May 9, will run until tomorrow at Jiospace in Petaling Jaya.

It features over 30 key K-brands across health, beauty and personal care categories.

“In 2024, we see that K-Beauty is more than just a trend; it is shaping the beauty industry with innovation, sustainability and diverse products leading the way in shaping beauty standards,” said Watsons Malaysia managing director and Watsons International regional exclusives director Caryn Loh.

“This year marks the second year that Watsons is returning with even more exclusive selections of Korean health and beauty products made available for our customers.

“We aim to continue creating a unique shopping experience and excitement for our customers and members.”

Watsons K-Beauty Festa: Be Seoul Beautiful 2024 will run until May 12 at Jiospace in Petaling JayaWatsons K-Beauty Festa: Be Seoul Beautiful 2024 will run until May 12 at Jiospace in Petaling Jaya

Consumers visiting the festival can gain a closer understanding of the participating Korean brands while engaging in various activities, besides receiving free samples and goodies.

Additionally, customers will receive an RM20 ecash voucher upon registering and showing their QR code.

Besides meet-and-greet sessions with beauty influencers, there will be fun activities, a K-corner where customers can experience the K-pop zone.

Guests can also try out Korean traditional hanbok, complimentary hair styling services by JennyHouse and daily workshops throughout the fest.

In conjunction with Watsons K-Beauty Festa 2024, shoppers can look forward to a sale until May 13, offering mega discounts for more than 50 brands.

Additionally, Watsons Club members stand a chance to win a five-day, four-night trip to Seoul, Korea, organised in collaboration with Korea Tourism Organisation Malaysia.

Members just need to spend RM120 and above in-store and online until May 13 to qualify.

For more information, visit https://www.watsons.com.my/promo-k-beauty.

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