‘Plan international concert to raise tourist numbers’

THE Johor government is urged to plan an international concert as the centrepiece for its Visit Johor Year 2026 (VJY2026) campaign.

Gerakan Belia 4B Malaysia (Johor) chairman Khairul Azlan Sulong said this was based on the success of American superstar Taylor Swift’s six-night “The Eras Tour” in Singapore.

Khairul Azlan: International concert will draw attention to the state’s unique heritage.

“This initiative can attract tourists and position Johor as a premier destination for leisure and entertainment,” he said.

“The decision should be part of the state government’s comprehensive strategy to revitalise the tourism sector, which has been impacted by the pandemic.

“By leveraging on the universal appeal of music and entertainment, we can also draw attention to Johor’s unique heritage, diverse culinary scene and natural attractions.

“Music has the power to transcend cultural boundaries and unite people.”

He said the international concert can feature a lineup of renowned artistes from across the globe, representing various genres such as pop, traditional and contemporary music.

When contacted, Johor Youth Council deputy president Mohammad Alif A. Rahim said the concert could also coincide with the impending inauguration of Johor Baru-Singapore Rapid Transit System (RTS) Link, which would facilitate seamless travel between the state and island republic.

“We can expect a surge in tourist arrivals, making it an opportune moment to showcase Johor’s cultural scene,” he said.

“Such an event is also able to generate substantial economic benefits for the region, including increased spending on accommodation, dining, transportation and local attractions.

Mohammad Alif: Concert will create opportunities for local businesses, artistes and vendors.

“It will create opportunities for local businesses, artistes and vendors to showcase their products and talents internationally.”

Mohammad Alif said by hosting concerts, the state could stimulate growth, create jobs and foster cultural exchange.

“Even the Indonesian government has reached out to the Singaporean government to explore bilateral cooperation to host major concerts and other international events.

“I believe we should also do the same as preparations for VJY2026 gain momentum.”