Where Malaysian travellers want to visit


A STUDY by Visa highlighted the top five international destinations that Malaysian travellers are looking to visit this upcoming travel season – Japan, Australia, Indonesia, Thailand and Singapore.

The recent Global Travel Intentions Study – Visa’s largest and longest-running global consumer insights survey – was conducted to better understand Malaysians’ travel habits and preferences.

Five other international destinations Malaysians are eyeing to visit are South Korea, China, the United Kingdom, Brunei and Hong Kong.

On average, respondents plan to take 2.7 international trips in the next 12 months.

“Visa is pleased to share findings from our study that indicate a healthy appetite for cross-border travel,” said Ng Kong Boon, Visa country manager for Malaysia.

“These insights can be shared with our partners so that they can better understand Malaysians’ travel preferences and build campaigns that reward cardholders when they travel and pay using Visa.”

The top motivators for Malaysians to venture abroad are relaxation (62%), exploring something new (44%), embarking on an adventure (41%), shopping (41%) and self-rewards (20%).

Malaysian travellers use cards extensively for their pre-trip preparations, especially on big-ticket items such as accommodation booking (76%) and airfares (61%).

At destination, Malaysian travellers use payment cards when shopping (41%), dining (36%) and activities (36%).

Among the survey respondents, some nine in 10 Malaysian travellers (88%) prefer to use their main domestic cards for their overseas travel payments.

More than nine in 10 (92%) of respondents said they use their cards for contactless payments.

If your next destination is Japan, Visa welcomes you to a world of privileges with up to 10% off bookings when you pay with Visa at Agoda, Hotels.com and Rakuten Travel from now until December 2024.

Visit www.visa.com.my for more information.

Visa is the gold winner in the banking, investment and insurance category of the Putra Brand Awards 2023.

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