Energy-efficient homes in Kajang part of ESG goal

(From left) EcoWorld assistant general manager Tracy Tan, EcoWorld assistant general manager Ling Tieng Kooi, Evon, RHB Investment Bank representative Yvonne Yap, guest Alison Loh, EcoWorld executive chairman Tan Sri Liew Kee Sin, RHB representative Michelle Lim, Chef Kecik founder and owner Mohd Rahmat Bahaudin and Chang.

Developer unveils latest 2.8ha affordable apartment project

KAJANG folk will see more affordable, eco-friendly and trendy apartments as “Se.duduk D’ Kajang” takes shape.

The 2.8ha freehold project will comprise residential and commercial units in a matured neighbourhood.

Its sales gallery and show unit have recently opened for viewing.

Se.duduk D’ Kajang is the first such development situated outside a township built by Eco World Development Group Bhd (EcoWorld).

The duduk (meaning reside) theme by EcoWorld was first introduced in early 2020 with two projects in the Klang Valley.

To date, there are a total of five duduk projects by EcoWorld with another three upcoming in the Klang Valley, Iskandar Malaysia in Johor, and Penang.

According to EcoWorld, buyer response has made the duduk projects a major contributor to the group’s revenue.

Divisional general manager Evon Yap, from Ecoworld’s Eco Majestic development, said the group was thrilled to unveil the new sales gallery and show unit for Se.duduk D’ Kajang.

“Today, we also celebrate two important partnerships with the symbolic signing between EcoWorld and EFS Revision Energy Sdn Bhd, alongside the partnership agreement with Chef Kecik, signifying EcoWorld’s stance in fostering positive and expansive business collaborations,” she said at the launch.

The partnership with EFS Revision Energy Sdn Bhd is in line with EcoWorld’s commitment to environmental, social and governance (ESG) principles, and has produced an eco-friendly sales gallery to show buyers how energy efficient the units will be, once ready.

The preservation of existing greenery, transplanting of indigenous trees, steel frames and passive cooling techniques will also boost the energy efficiency of the buildings and reduce the project’s environmental impact.

Meanwhile, the opening of a Chef Kecik cafe – a home-grown brand that serves up tasty pastries and other delights – will certainly make Se.duduk D’Kajang a destination stop for many.

EcoWorld president and chief executive officer Datuk Chang Khim Wah is confident that the new development will impress.

“Se.duduk D’ Kajang stands as a testament to EcoWorld’s commitment to innovation, sustainability and excellence in urban development, setting a new standard for vertical living in Malaysia,” he said.

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