New challenges in selling ‘Truly Asia’

Leong (left) says more travellers are favouring personalised experiences now while Mohd Jamal feels Kota Tinggi can become a top destination if connectivity issues are addressed.

THE tourism industry is urged to step up its game especially when it comes to providing experiential products beyond the norm.

Malaysian Tourist Guides Council president Jimmy Leong said the industry was now facing a new world of challenges and should move away from its old mindset.