A programme to empower aspiring women entrepreneurs who are mothers, or “mompreneurs” was launched at Mydin USJ Subang Jaya in Selangor.
The sixth “Ibu Nakhoda Hidup” programme aims to provide them with opportunities for growth and development.
The programme is a joint effort between Procter and Gamble (P&G) Malaysia, Mydin Mohamed Holdings Bhd and Pertubuhan Pembangunan Kendiri Wanita dan Gadis (Women:girls).
P&G Malaysia and Singapore country manager Nantha Kumaran Kalimuthu said over RM100,000 was raised and distributed to entrepreneurs in the fifth edition.
“These funds were dedicated to equipping the participants of the programme with necessary tools, equipment, training and upskilling initiatives tailored to their needs.
“We are optimistic that this year we will surpass the previous total raised,” he said.
Women:girls founder and president Low Ngai Yuen said a team was on the ground to engage with mothers and explore ways in which they could enhance their performance and approach situations from different and better perspectives.
“These mothers receive equal support and the chosen finalists get even more support,” said Low, adding that the NGO would cater to their individual needs.
“If a participant requires support, such as assistance with creating an online website rather than acquiring tools and equipment, we will guide her through the registration process and provide help each step of the way,” she added.
The initiative is also receiving support from the Women, Family and Community Development Ministry.
Women’s Development Department director-general Dr Wan Nur Ibtisam Wan Ismail applauded the commitment of the companies at the launch.
“I am very proud to share that my department is working closely with the organisers to ensure the success of this programme,” she said.
Also present was Mydin executive director Datuk Murad Ali Mydin, Subang Jaya assemblyman Michelle Ng Mei Sze and past finalists of the programme.
Those interested to participate can bring along their business licence to the roadshow being held in several locations nationwide.
Participants can head to Mydin Mutiara Rini in Johor on June 9 and 10, Mydin Vista Tunku in Sarawak on June 10 and 11, Mydin MITC Melaka on June 17 and 18, Mydin Bukit Mertajam in Penang and Mydin Seremban 2 in Negri Sembilan on June 24 and 25.
The programme is financed by the Hulurkan Harapan Fund, which relies on support of shoppers who purchase P&G products at Mydin.
For every RM10 spent on any P&G product at Mydin hypermarkets and during the roadshow that ends on June 30, five sen will be donated to the fund.
Those keen to participate but missed the roadshow, can call 014-3470 993 (Azmi Hud) for details.