Korean home wellness specialist unveils new brand identity

(From left) Choi, Mira and Coway Malaysia marketing and education division head Ryan Jung with some of Coway’s products at the event.

COWAY, a leading filtration and home wellness specialist, unveiled its refreshed identity during a brand renewal event in Kuala Lumpur.

The initiative was held in conjunction with its 17th anniversary and marks Coway’s continuous commitment in elevating people’s quality of life through innovative products and heartfelt services.