Korean home wellness specialist unveils new brand identity

(From left) Choi, Mira and Coway Malaysia marketing and education division head Ryan Jung with some of Coway’s products at the event.

COWAY, a leading filtration and home wellness specialist, unveiled its refreshed identity during a brand renewal event in Kuala Lumpur.

The initiative was held in conjunction with its 17th anniversary and marks Coway’s continuous commitment in elevating people’s quality of life through innovative products and heartfelt services.

During the event, key representatives of Coway Malaysia shared about the brand’s journey and evolution since it first entered the Malaysian market in 2006.

Coway has expanded its product offerings from water and air purifiers to include more holistic home appliances for Malaysians, including air-conditioners and massage chairs.

In order to maintain brand relevance and as a key driver in providing a healthier lifestyle, Coway is committed to being an innovator and caregiver that changes lives for the better.

“2023 has been great for us at Coway Malaysia,” said its managing director Kyle Choi.

“On top of celebrating our 17th year of serving the Malaysian market, we are honoured to be part of many life-changing moments in Malaysian households with our products and services.

“And now, we are launching our refreshed brand identity which represents our commitment to innovation, quality and customer satisfaction, as well as our vision to empower Malaysians to live healthier and happier lives,” said Choi.

Also present was Coway Malaysia’s local brand ambassador Mira Filzah, who shared what change meant to her and how Coway had changed her life.

Various Coway products such as the Core Plus water purifier, massage chair, air-conditioner and Noble air purifier were also on display at the event.