IN AN effort to embrace digitalisation, Subang Jaya City Council (MBSJ) has implemented its “Zero Counter” concept by providing kiosks and an online platform for business licence application, review, payment and renewal.
MBSJ’s aspiration for this concept started in 2012 and was finally realised this year, when the city council’s service and payment counters at its headquarters in USJ 5, Subang Jaya, were closed Jan 3, its Corporate and Strategic Management Department said in a statement.
“MBSJ is a pioneer among local authorities in Selangor for such an initiative.
“This effort (to reduce face-to-face transactions) is in line with rapid technological progress and the health crisis triggered by the worldwide Covid-19 epidemic.”
As such, MBSJ said that all business licence-related transactions such as application, review, payment and renewal would be done online or through kiosks at MBSJ’s headquarters.
“MBSJ offers more than 10 cashless payment channels, including bank draft, credit and debit cards, FPX, Ezy MBSJ website, EzyPay MBSJ app, Internet banking (Maybank, CIMB, Bank Islam and Public Bank) as well as ewallets (Touch and Go, Boost, Zapp and Shopee),” continued the statement.
“We are positive about the ‘Zero Counter’ concept because it will be able to solve problems related to counter transactions, such as counter congestion, long waiting time and limited parking space.”
MBSJ’s commitment is in line with its Subang Jaya Strategic Plan 2020-2025 for Action Plan 3: cashless society, whereby the success indicator is to achieve 100% online transactions for application, review and approval.
MBSJ added in its statement that the First Selangor Plan also set a vision for Selangor to become a smart, liveable and prosperous state by 2025.
Core 4 of the plan – Smart and Effective Governance – sets a success indicator of 85% end-to-end public digital services by 2025.
The council expressed hope that the “Zero Counter” initiative would meet the Federal and state governments’ aspirations towards the digitalisation of services as well as promote low carbon and green city practices.