UEM Sunrise Bhd has unveiled its Happy+ line of residential product series that caters to homebuyers with varying lifestyles and life-stage needs – delivering a more streamlined customer experience and implementing innovative product features in its future products moving forward.
“We hope that Happy+ will form an identifiable DNA of our products and allow our customers to find the right products that meet their needs. This initiative came from extensive research and years of understanding our customers’ behaviour,” says UEM Sunrise chief executive officer Sufian Abdullah.
