UEM Sunrise Bhd has unveiled its Happy+ line of residential product series that caters to homebuyers with varying lifestyles and life-stage needs – delivering a more streamlined customer experience and implementing innovative product features in its future products moving forward.
“We hope that Happy+ will form an identifiable DNA of our products and allow our customers to find the right products that meet their needs. This initiative came from extensive research and years of understanding our customers’ behaviour,” says UEM Sunrise chief executive officer Sufian Abdullah.
From its KASIH Series to the luxurious LUXE Collection, UEM Sunrise aspires to cater to the various lifestyle needs and life-stage demands of its customers and future homebuyers – guiding them and making it more straightforward for them to identify a specific one based on their preferences for their dream home:
> KASIH Series: This starter home programme encourages community-centric lifestyles in line with the government’s initiative to help Malaysians realise their dream of home ownership.
> RISE Series: Designed as flexible and agile spaces able to shape and shift to suit your lifestyle with limitless value propositions, these attainable homes embody practical living with an environment of simplicity, recreation and convenience.
> NEST Series: These multi-generational-oriented homes put family first. Designed for the ultimate comfort of everyone in the family, the Nest Series offers nurturing and secure environments, complemented by well-designed functional gardens and parks with recreational facilities.
> CLUB Edition: These passionately curated residences are part of a beautifully designed hospitality-inspired environment offering high-end features emphasising prestigious resort living.
> LUXE Collection: UEM Sunrise’s most luxurious series showcases its ambitions and vision as space creators, designers and property developers. These unique and exquisite products emphasise crafted sophisticated and privileged living – created especially for an appreciation of the finer things in life.
“Happy+ was conceived from our core design DNA to anticipate our customer’s needs, complementing their different lifestyles and life stages,” says UEM Sunrise chief marketing officer Kenny Wong.
“Concurrently, we are constantly finding ways to enhance customer-centricity, help future homebuyers on their journey to own their dream home, and explore innovative designs in such ways that even our customers did not know they needed them. Happy+ marks our commitment towards these goals.”
New UEM Sunrise developments will carry its Happy+ DNA this year, starting with THE MINH, as it will be the first residence under the CLUB Edition and the company’s first transit-oriented development – The Connaught One in Taman Connaught, KL – under the RISE Series, and more to come.
UEM Sunrise is the gold winner in the Property Development category of the Putra Brand Awards 2022. The company extends its sincere appreciation to all its customers and the public for the recognition and their continuous support.
For more information about Happy+, go to uemsunrise.com/happyplus