Changing lives through CSR

Teratak Kasih Tok Nan (TKTN) patron Puan Sri Jamilah Anu (second from right) giving out essential groceries to beneficiaries at TKTN, a halfway boarding facility set up by MAF for low-income HIV patients from rural Sarawak. Looking on is Sunway Group CSR, Brand Marketing and Communications, Internal Branding and Events general manager Bernard Paul (right).

SUNWAY is partnering with Malaysian AIDS Foundation (MAF) for its signature #SunwayforGood Raya Cheer initiative, where close to 20,000 beneficiaries in the B40 segment will receive essential aid such as rice, bubur lambuk, groceries and packed meals.

The Sunway-MAF partnership, in particular, is set to reach hundreds of families impacted by HIV/AIDS with essential groceries and cash aid across Malaysia.

This long-term partnership also supports B40 People Living with HIV (PLHIV) in Sabah and Sarawak through the Sunway Health Outreach Programme for Everyone (HOPE).

Sunway Group deputy chairman Tan Sri Razman M. Hashim said, “Corporate social responsibility (CSR) is very much part of our DNA, and our #SunwayforGood initiatives have reached more than half a million beneficiaries since its inception in 2017.

“This year, in our pursuit to be more inclusive, we have committed to a long-term partnership with Malaysian AIDS Foundation.

“Each programme in our #SunwayforGood initiative is a chance for us to reach out to even more families in need throughout the country.

“It is our promise to continue doing what we can to bring about a change in their lives.”

Sunway Lost World of Tambun general manager Nurul Nuzairi Mohd Azahari (second from right) distributing groceries and spreading Raya cheer to the Orang Asal community in Kampung Sungai Choh, Perak.Sunway Lost World of Tambun general manager Nurul Nuzairi Mohd Azahari (second from right) distributing groceries and spreading Raya cheer to the Orang Asal community in Kampung Sungai Choh, Perak.

Commenting on Sunway’s contribution, MAF chairman Prof Datuk Dr Adeeba Kamarulzaman said, “The foundation is truly humbled by the generous display of compassion by Sunway Group for our community members.

“Addressing their vulnerability is integral in our ending AIDS mission, and one that is also aligned with our aim to create a much more sustainable response to the epidemic.

“We look forward to this continuous partnership with Sunway for our work to improve access to antiretroviral drugs for economically disadvantaged patients, particularly in the rural corners of Sabah and Sarawak.”

The Sunway-MAF partnership began in December 2021 with Sunway coming on board as MAF’s official sustainability partner.

Central to this partnership is the annual Sunway-MAF Tun Dr Siti Hasmah Award and Sunway’s long-term support for MAF’s major projects serving underprivileged communities living with HIV in Sabah and Sarawak.

The various business divisions across Sunway – Sunway Theme Parks, Sunway Malls, Sunway Property, Sunway Hospitality, Sunway Healthcare Group, Sunway PALS and Sunway Pharmacy – joined forces with other key partners such as Yayasan Kebajikan Negara, Malaysian Red Crescent Society, Selangor Youth Community, Majlis Bandaraya Petaling Jaya, Mutiara Food Bank and Persatuan Kebajikan Anak Muda Balik Pulau, to distribute essential items over a span of two months – from April to May 2022.

The items included groceries, hand sanitisers, body wash, vitamin C, face masks, Raya biscuits, soy sauce, umbrellas, white coffee, stationery sets and cash vouchers.

#SunwayforGood aims to positively impact millions nationwide in the run-up to Sunway’s 50-year milestone in 2024.

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