Melaka lines up promotional packages to boost tourist arrivals

(From left) Tourism Malaysia southern region deputy director Chresentia F.B Sadatal, Sungai Rambai assemblyman Siti Faizah Abdul Azis, Muhammad Jailani, Melaka legal adviser Datuk Abd Aziz Engan and Melaka Tourism promotion division general manager Sa’ari Basiron at the campaign launch.

THE “Melaka for Malaysian 1.0” tagline will be the promotional slogan used to attract local and international tourists to the state.

Melaka tourism, heritage and culture committee chairman Datuk Muhammad Jailani Khamis said the campaign was introduced to help boost Melaka’s tourism industry within the next five years.

He said 12 tourism packages were available, offering discounts of up to 50% throughout the promotional period from March 25 until the end of December.

“All of these packages are offered by the MATTA Melaka Chapter, Malaysia Association of Hotels (MAH) Melaka, Malaysia Budget Hotel Association (MyBHA) Melaka and homestay associations in Melaka.

“Besides the 50% discount, visitors can also get a ‘buy one, free one’ travel ticket to selected places of interest in Melaka.

“Some 30 restaurants participating in the ‘Melaka for Malaysian 1.0’ campaign will offer a 30% discount off the total bill,” he said at the campaign launch at Johor Baru City Square in Johor Baru.

He said the tourism industry in 2020 contributed 48% of Melaka’s gross domestic product worth RM20.9bil.

During the National Recovery Period in 2021, Melaka attracted 2.6 million visitors, up from its initial target of only one million visitors.

“We aim to get 5.6 million visitors this year and we will do everything to attract more tourists through our promotions and various packages,” said Muhammad Jailani.

He highlighted that 61 tourism activities had been planned for the year.

He said Johor was the first stop for the Melaka promotional roadshow under the “Revitalise and Rejuvenate Melaka 2022” campaign.

He noted that since Johor and Melaka had similar eco-tourism products, the states could leverage off each other to create a win-win situation for all, especially tourism players.

Melaka will also introduce Pulau Besar and Pulau Nangka as its latest tourism attractions this year.

“We have 11 islands in Melaka, but so far only these two have the potential to be expanded as products.

“I will present the proposal to Melaka Chief Minister Datuk Seri Sulaiman Md Ali,” said Muhammad Jailani.

Those interested to know more can visit Tourism Melaka’s social media pages.