Detergent bags top prize at brand awards

Top detergents come in a variety of sizes to suit different laundry needs.

Consumers have voted Top detergent as the People’s Choice Platinum Winner at the Putra Brand Awards 2021.

Ranked No.1¹ in Malaysia, in the detergent category, Top’s newest innovation – the Top Advanced Micro Clean-Tech range – resonated with a nation that has increasingly prioritised hygiene to adapt to living with Covid-19 as an endemic disease.

The consumer-centric brand by Lion Corporation Japan has been improving the way we do laundry in Malaysia through its continuous research.

Its breakthrough innovation incorporates vital functional detergent technologies that thoroughly cleans from the micro-level of fibre cores, removing up to 99.9% of viruses and bacteria, stains and odour caused by sweat and sebum, while keeping the dislodged dirt from resettling into the fabric.

Top detergent cleans fabrics more hygienically from their core.

When the Covid-19 virus began its onslaught, researchers at Lion Corporation Japan developed Top Advanced Micro-Clean Tech using Lion Japan’s Anti-Microbial Tech, a next-generation detergent technology that helps to remove 99.9% of the Covid-19 virus, including the Delta variant, Influenza A, the Coxsackie virus (that causes hand, foot and mouth diseases) and bacteria².

This specially curated multi-tech formulation works immediately upon contact by locking down viruses and bacteria, before removing them from clothes in one powerful wash, ensuring it is thoroughly clean.

Thanks to this timely detergent technology advancement, Top became a trusted brand in Malaysian households during the pandemic.

As more people return to offices and schools and engage in social activities, there is a heightened need to protect ourselves from infection, and the clothing we wear is the first line of defence.

Daily clothing requires a powerful detergent that goes beyond removing visible and invisible stains such as sweat, sebum, mite dust and unpleasant odours from indoor drying.

This is where the revolutionary Top Advanced Micro-Clean Tech range of powder detergents and liquid detergents excel as it helps to remove 99.9% of viruses and bacteria for optimum protection.

It builds on the strength of existing formulation that comes with all the functionality that Top is well-known for, including its anti-sebum technology that pulls out sweat, body oil and trapped dirt.

Top’s anti-malodour technology feature keeps clothes smelling fresh even when dried indoors. Its breakthrough anti-mite dust formulation also remove 99.9% of mite dust that is a respiratory system allergen.

The detergent cleans deeply by penetrating each fibre core to dislodge trapped invisible dirt, sebum and sweat, preventing these from settling back into fabrics, thus keeping it hygienically clean and fresher smelling for longer.

Top detergent is constantly evolving to cater to the needs and lifestyles of Malaysian consumers, with the Advanced Micro-Clean Tech formulation that is available in powder and liquid for hand wash as well as top-loading and front-loading washing machines.

There are variants suitable for the entire family, whiter whites, brighter colours, delicate fabrics, with fragrances that last up to 100 days. There is a Top detergent to suit every laundry need.

Top detergents are widely available nationwide through hypermarkets, supermarkets, sundry shops and trusted online sites such as Shopee and Lazada.

Top detergents come in a variety of sizes to suit different laundry needs.

For details, visit www.southernlion.com.my or call 1-800-88-0133.

¹ Based on Retail Index Service for detergent category for the 12 months ending December 2021 in Total Malaysia (©2022 NielsenIQ (Malaysia) Sdn Bhd).

² Based on independent lab tests conducted in Japan.