Sharp Electronics (M) Sdn Bhd (Sharp Malaysia) has unveiled a slew of new products for the home and office to help Malaysians adapt to a post-pandemic lifestyle.
Sharp Malaysia managing director Ting Yang Chung said, “The Covid-19 pandemic has led to many significant changes in the way we live, learn and work.
“To help our customers adapt better, we are pleased to introduce products that can offer better user experience and practical solutions to improve quality of life.”
“Sharp is committed to leveraging our research and development capabilities to incorporate innovative technologies in our products in line with our vision to ‘Be Original’.
“We remain focused on our efforts to continue providing solutions that will help Malaysians remain at home comfortably and achieve a higher level of work productivity,” he added.
Enhanced home living
Among the products unveiled at Sharp Malaysia’s Experiential Living Showcase event was the Aquos The Scenes 4K TV, which supports all gaming devices thanks to its Android 11-compatible feature.
The TV comes with Sharp’s latest Deep Chroma Display Pro technology for a true-to-life visual experience when watching high-quality video streaming content.
Meanwhile, Sharp’s recently released flagship audio visual product – Aquos The Scenes 8K TV – features an 8K Ultra-High Definition and HDR Enhanced+ processor for realistic and deep images.
Under kitchen appliances, the Sharp Mega Freezer Pelican maximises storage capacity while keeping food fresh longer and preventing contamination with the brand’s proprietary Plasmacluster Ion (PCI) Technology. And to save energy there is the J-Tech Inverted.
Then there is the stylish Sharp Microwave, which features a ceramic flatbed and wide interior with no turntable for easy usage and cleaning.
Sharp Malaysia has also introduced its award-winning Sharp Pro-Flex front-load washer dryer, which leverages its PCI Technology to effectively eliminate bacteria, mould and allergens in all fabrics.
Additionally, the machine’s unique Dry Airwash mode enables quick dry wash to kill germs or viruses and remove odour.
The machine, which won the IF Design Award 2021, is the first PCI washer to be launched by the brand in South-East Asia.
One other essential item that all homes should have is the Sharp Plasmacluster Air Purifier to provide consumers with a cleaner, healthier and purified environment.
In fact, the PCI Technology has demonstrated its effectiveness in reducing airborne novel coronavirus by 91.3% and reducing novel coronavirus (including variant) adhering to surfaces by 99.4%.
The PCI Technology is also found in the Sharp Air Cond and new improved portable Plasmacluster Ion Generator, which offers high ion density of up to 90,000 ions to keep the air that one breathes clean and safe.
For safe productivity
In adding to its Aquos TV range, Sharp Malaysia’s all-new Aquos Touch TV-DR1X Series offers an all-in-one solution for work.
The TV ingeniously combines a projector, laptop and whiteboard for seamless hybrid or remote working environments.
Its 4K Ultra-HD touch screen with HDR provides for an interactive and enjoyable environment through intuitive touch displays with fast response times.
Sharp Malaysia is also ensuring that Malaysians can return to work in a safe, productive environment.
The brand’s personal safety gear, comprising the made-in-Japan Face Shield and Eye Shield, are designed to help curb the spread of Covid-19 and equipped with cutting-edge anti-reflection and anti-fog technology.
As Malaysians embrace the remote or hybrid work environment, Sharp has taken note of their changing needs through its range of Dynabook laptops, with three sub brands, namely Portege, Tecra and Satellite Pro.
These lightweight laptops are designed to provide better mobility and performance for both work and study.
Cocoro Life
Introduced a year ago, Cocoro Life is a smart digital ecosystem that delivers AI-enabled service support.
Annually, Sharp sells over one million products to Malaysians and hopes to connect with loyal customers through Cocoro Life.
This mobile application, which has won accolades at the Malaysia Technology Excellence Awards 2021, can be downloaded via Google Play Store or App Store.
Sharp continues to encourage more and more of its customers to sign up via the app for product warranty, service repair status and customer service support via live chat.
Cocoro Life is introducing a brand-new lifestyle solution to encourage remote work culture, aptly named Future Lab.
As the main distributor for Future Lab products in South-East Asia, Cocoro Life Malaysia is launching a new 7D Ergonomic chair and other lifestyle products to help eliminate remote work hazards such as bad posture.
Additionally, Cocoro Life is collaborating with Johnson Fitness and Wondercise to roll out a new workout app for Malaysians that offers state-of-the-art technology for motion tracking.
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