FOR the fourth year running, Watsons is partnering with Breast Cancer Welfare Association (BCWA) Malaysia to drive breast cancer awareness through the Watsons Positively Pinktober campaign.
The campaign launch, streamed live via Watsons Malaysia’s Facebook page, featured Watsons Malaysia managing director Caryn Loh, BCWA Malaysia president Ranjit Kaur, as well as Watsons Positively Pinktober campaign influencers Marianne Tan, Wan Sharmila and Yasmin Nadiah.
“The past year or so has been a great indication that ‘health is wealth’ as we battle the pandemic,” said Loh during the launch.
“The same goes with breast cancer, a prolonged fight for many women all over the world.
“Honouring their battle, we want to remind everyone about the importance of staying positive and breast self-examination.
“I am personally touched by all the inspiring videos shared by breast cancer survivors on Watsons Malaysia’s official YouTube channel,” she added.
Throughout this month, the campaign offers savings such as purchase-with-purchase deals of up to 50% and RM10 vouchers from participating brands.
For every purchase of products from participating brands, part of the proceeds will be channelled to BCWA in support of its efforts for breast cancer awareness and research.
“We are honoured to have Watsons on board again this year.
“This is so we can reach a wider audience in raising awareness on the importance of early detection and prevention to save lives, while sharing the journey of breast cancer survivors to encourage others,” said Ranjit.
The public are also encouraged to take part in the Watsons Pinktober Dance and win a share of Watsons points worth up to RM10,000.
The Pinktober Dance involves steps from breast self-examination to help women detect breast lumps.
To join, upload your Watsons Pinktober Dance on your TikTok or Instagram page with the hashtag #WatsonsPinktoberDance.
Each week, five winners will be selected.
Contest ends on Oct 30.