NGO’s crowdfunding venture in aid of distressed families

KIWANIS Malaysia has launched a crowdfunding platform for families in dire need of assistance as their livelihoods continue to be affected by the ongoing Covid-19 pandemic.

Called the Kiwanis White Flag Community Fund, the initiative is aimed at helping families in “hotspots” in numerous districts throughout the country, such as Klang.

Initiated by Kiwanis Klang Club (Kiwanis Klang), the other chapters in the country will follow suit to help disburse food boxes or vouchers from 99 Speedmart stores to affected families.

For now, Kiwanis Klang will provide 99 Speedmart vouchers ranging from RM50 to RM200 for the purchase of essential items, enabling every recipient to buy items themselves which will help reduce wastage in the process.

Those targeted are B40 families located in the Klang area, many of whom have suffered loss of employment and income under current trying times.

The coupons and donation boxes will be distributed by Kiwanis and its partners kEATchen and Lalamove.

In appealing to the public for donations, the organisation said some of the money raised through the crowdfunding would be used to support food bank initiatives by kEATchen, a non-governmental organisation (NGO).

Based in Petaling Jaya, the NGO has started a food bank where anyone within a 10km radius in need of food will be able to receive a box.

Lalamove, via its “Deliver Care” delivery sponsorship, will help Kiwanis to make deliveries to collection points or to the homes of individuals and families.

All Malaysians are urged to contribute towards the fund as the NGO aims to reach out to as many families in need of assistance as possible.

The Kiwanis Giving Portal has thus been set up, where donors can select and support any of the clubs’ White Flag Community Fund campaigns.

For details, go to

A round-table discussion via Zoom was also held recently, where topics ranging from tackling aid distribution, nutritional needs of families and the looming mental health crisis were deliberated by a panel.

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