RED One Network (Thailand) Co. Ltd, a mobile virtual network operator, has launched its mobile services in Thailand under the brand “redONE”.
In conjunction with the launch, the company has introduced its monthly Amazing Plans, which offered low-cost postpaid services that start from 99 baht (RM13) a month.
First established in Malaysia in 2012, redONE was the first mobile virtual network operator to provide low-cost monthly plans in line with its philosophy of “Back to Basics”, which means simple plans with no unnecessary charges or hidden fees.
As a result, redONE was well-received and has since grown to 1.2 million subscribers. It is also the recipient of multiple awards.
In 2019, the brand launched in Singapore, and redONE has plans to expand to other Asean countries to become the largest mobile virtual network operator service provider in the region by 2022.
Now the brand is entering the dynamic Thai market, which has grown continuously to 93.3 million mobile users.
Surachet Chaipatamanont, who is redONE Network (Thailand) director, said the brand has committed over one billion baht (RM132.3mil) in long-term investment.
“This allows us to provide our services to Thai subscribers under the 2100 MHz and 2300 MHz network frequencies, covering 97% of the service area in Thailand with signals ranging from 2G, 3G, 4G, and later, 5G, ” he added.
Apart from pricing and signal coverage that will drive redONE’s success, the business model is its core strength with the focus on developing sales partners to become entrepreneurs, with various financial benefits and long-term recurring income.
“We believe our business model, which has proven successful in Malaysia, can be exported to other regional markets, ” said redONE group chief executive officer Farid Yunus.
“We will be launching in yet another country before year end, despite the difficulties posed by the pandemic, with the goal of eventually covering the whole of Asean, ” he added.