Charging up E&E industry

(From left) International Trade and Industry (Miti) Deputy Minister Senator Datuk Lim Ban Hong, Malaysia Productivity Corporation director-general Datuk Abdul Latif Abu Seman and MSIA president Datuk Seri Wong Siew Hai attending the launch of MSIA.

THE Malaysia Semiconductor Industry Association (MSIA) aims to promote Malaysian-made automated equipment and solutions to develop the country as a global automation hub.

In a press statement, MSIA said it aspired to promote the electronics companies located in the country to the world through the E&E Marketplace Malaysia (EEMM) portal.

“EEMM is an online marketing platform specifically developed for the E&E industry in Malaysia.

“We encourage Malaysian companies to join EEMM in order to penetrate the global market, ” the statement said.

MSIA added that it had shared its E&E roadmap with various government agencies including the Economic Planning Unit, Malaysian Investment

Development Authority, Ministry of International Trade and Industry, and Ministry of Science, Technology and Innovation.

“We plan to organise a programme known as Semicon Connect with the Malaysia External Trade Development Corp.

“The programme will provide some level of business matching for Malaysian electronic companies to targeted global customers and markets, ” the statement said.

Subsequently, MSIA, in collaboration with EEPN (E&E Productivity Nexus) and Malaysia Productivity Corporation, will organise a National E&E Forum in September to discuss the opportunities and challenges in the industry in the post-pandemic era.

The establishment of MSIA last month was in line with the Malaysia Productivity Blueprint and Industrial Master Plan 3 to strengthen the industry structure and to continuously improve productivity and competitiveness.

MSIA’s objectives include developing the country’s semiconductor and electronics industry through research and development plus collaborating with the government on policies to enable the nation’s electronics industry to be globally competitive.

MSIA members comprise companies involved in the semiconductor, electronics, automation and medical device sectors.

The companies include Malaysian firms and those from the US, Germany, Japan, Taiwan, the Netherlands, Canada and China.

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