AROUND 6,400 owners of small and medium enterprises, who participated in the Selangor E-Bazaar Raya, made a total profit of RM11.7mil.
Through the initiative that ran from May 4 to July 4, Selangor government gave discount vouchers worth RM1mil in total to entrepreneurs who sold their products on the selected e-commerce platform.
Selangor Mentri Besar Datuk Seri Amirudin Shari said the initiative received a higher number of participants than the initial estimate of 3,000 entrepreneurs.
“The total profit made also exceeded the initial estimate of RM8mil, which proved that the initiative had been successful, ” he added.
He said the programme was to help entrepreneurs whose businesses were affected by the movement control order (MCO) which had been implemented to curb the Covid-19 pandemic.
“Based on the reception to the initiative, we can see that entrepreneurs and consumers are ready to embrace digitalisation.
“Despite the challenges posed by Covid-19, the situation has also presented an opportunity for businesses to thrive, ” he said during a press conference at Bangunan Sultan Salahuddin Abdul Aziz Shah in Shah Alam.
Also present were Selangor state secretary Datuk Mohd Amin Ahmad Ahya, Selangor senior exco member Datuk Teng Chang Khim, Shopee’s fast-moving consumer goods head Tan Ming Kit and Selangor Information Technology and E-Commerce Council (Sitec) chief executive officer Yong Kai Ping.
Amirudin said the virtual bazaar brought together traders from various state government agencies such as Hijrah Selangor, Selangor State Development Corporation (PKNS), Sitec and Agro Selangor.
“Visitors to the online bazaar could access over 900,000 products, which included groceries, pet supplies, smartphones and gadgets, baby products, health and beauty products, clothing and household appliances, ” he added.
Boutique owner Zaharah Aris, 55, said the initiative helped her to continue doing business when her premises closed due to the MCO.
“I was unsure about participating because I was not technologically savvy, but very glad that I did because I was able to make good profit from the two months, ” she said.
Another trader Nur Hikmatul Khasanah, 23, said she received some 590 orders daily since participating in the programme.
“Business was slow when I first started, but eventually picked up thanks to the exposure and assistance provided via this initiative, ” said the tidbits seller.
Electronics and gadgets store assistant Lim Mon Peng, 32, said she asked her employer to participate after observing a growing trend of online shopping among Malaysians.
“The campaign helped to boost sales by up to 300%, which were contributed by the wider exposure to customers and discount vouchers, ” she added.
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