TESCO Stores (Malaysia) Sdn Bhd brought happiness to underprivileged school children yesterday through its edu-centric corporate social responsibility (CSR) initiative, the “Beg Terus Senyum” (BTS) initiative, which gifts each child with a school bag and supplies.
The BTS was delivered on Jan 2, which was the first day of the school term, to over 500 students in Tesco’s 63 “Adopted Schools”, which include SK Taman Midah 2, SK Sungai Ara, SK Banggu and more.
Launched during Tesco’s recently concluded “Tesco School Shop” campaign, the BTS initiative reaffirms the retailer’s commitment of helping underprivileged school children.
BTS allows Tesco shoppers to help underprivileged school children of B40 families, through contributions of RM50 per shopper and gifts each child a school bag worth RM52.80, a drawing block, an A4 exercise book, semi-gel pens, mechanical pencils, 0.5 pencil leads, soft erasers, F5 exercise book, a highlighter and scissors. The price difference is absorbed by Tesco.
“Since inception in 2016, we have invested a total of RM4.5 million in our ‘Adopted Schools’ in programmes that support them in academic revision, health and nutritional awareness and the environment,” said Tesco corporate services director Azliza Azmel.
Azliza said Tesco strongly believes in making a positive impact on the communities it operates in and the amount that is donated to the School Adoption Programme is an investment towards children and the country’s future.
SK Taman Midah 2 headmaster Mohd Faisal Mohd Salih said that true to its name, the BTS has brought smiles to the selected students in his school.
“I am very grateful to be part of the Tesco School Adoption Programme as my students have been able to reap benefits and the BTS is just one of many,” said Mohd Faisal.
He added that these contributions will spur students to perform better at school in the year.
Tesco also collaborated with partner and supplier Unilever Malaysia for the second time, in its Tesco-Unilever Back to School Fund.
Similar to last year, the fund raised RM100,000 through customers purchases of Unilever products in Tesco during the campaign period, which ran from Nov 21 to Dec 4 last year.
For any Unilever product purchase of RM35 and above during the campaign period, RM1 was contributed to the fund.
Some 600 students across Tesco’s 33 “Adopted Schools” were presented with Tesco-Unilever Back to School Fund vouchers that amounted to RM150 each that they can use to shop for schooling necessities, such as school uniforms, shoes, writing utensils and more.
“This help from Tesco and Unilever is a great gift for these children, as not only it will help them academically, but it will also help boost their self-esteem,” said SK Seri Setia headmistress, Sarimah Ahmad, whose students received vouchers.
“Children from B40 families are usually embarrassed early in the school year as their families are unable to buy them school supplies. Some even skip school. With Tesco and Unilever’s help, we won’t have that problem this year.”
The School Adoption Programme was spearheaded by the PINTAR Foundation as public-private partnership programme for corporates to adopt undeserved schools with the aim of improving the educational outcome of the students.
Tesco started collaborating with PINTAR in 2016.
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