Trade-in event in Bangi rewards loyal customers

Sum with the Mamee mascot at the launch of the trade-in programme.

PELANGI Publishing Group launched its “Pelangi Books Trade-in Programme” to reward its customers during the Pelangi #40CENTS Carnival at Pelangi Books Gallery, Bangi.

The trade-in programme was the main highlight of the carnival as parents brought old Pelangi books to exchange for cash vouchers to spend at the gallery.

“The books will be weighed and cash vouchers will be rewarded accordingly,” said Pelangi Publishing Group deputy managing director Sum Lin Kang.

Sum said the programme would benefit customers, the group as well as the environment.

“The programme promotes environment-friendly and sustainable growth that is line with our eco-conscious practice,” he said.

“Besides, it is an initiative to appreciate our loyal customers as they enjoy the benefits of saving money with cash vouchers.”

He added that the programme would be expanded to the Pelangi Books Gallery in Johor Baru next year.

“We will expand even more if we get good feedback as this is only the early phase,” Sum said.

The launch included a contest whereby those who traded in the heaviest books won prizes.

The carnival, in conjunction with Pelangi’s 40th year anniversary, also had a charity component.

Forty sen from every transaction made at the booths during the carnival would go to the Pintar Foundation.

The publisher also promoted its loyalty programme “Pelangi Kindergarten Club (PKS)” during the carnival.

“This programme is specifically to help independent kindergartens compete with franchise kindergartens,” said Pelangi business development senior manager Chap Kar Wai.

Chap said there were about 9,000 independent kindergartens in Malaysia.

“We help them by having events, getting them sponsorships and so on,” he said, adding that the kindergartens that signed up could also enjoy discounts from the 32 merchants that work with them.

He added that kindergartens that wished to sign up must use books published by Pelangi. The programme itself is free of charge.

The three-day carnival also featured various activities such as book sales, blood donation drive and contests.

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