FRESH off the launch of their mobile app, Malaysian travel activities platform Wonderfly dives into their first CSR endeavour with Project SEA: Save the Environment & Animals.
This is a collaborative effort with Aquaria KLCC and Boost, which aims to educate the public about the importance of marine conservation.
It also hopes to raise funds for continuous conservation efforts by Reef Check Malaysia (RCM).
With a goal of RM10,000, Wonderfly has made a commitment to donate a portion of Aquaria KLCC ticket sales on Nov 30 to the cause. Concurrently, its e-wallet partner Boost will also be selling tickets on their app.
“Marine conservation is such an important cause for our industry.
“With Project SEA, Aquaria KLCC visitors will have the opportunity to learn more about marine conservation and its green initiatives while enjoying the Aquaria KLCC experience, purchased through Wonderfly’s paperless ticketing system, ” Wonderfly CEO Triston Puah said.
Eco-tourism is a huge deal for Malaysia, but bad habits such as littering can pollute the beaches and jeopardise marine life.
This can negatively affect the sector altogether.
Fortunately, there are organisations like RCM established to tackle these issues.
RCM educates and collaborates with local communities to take the necessary steps to protect the marine ecology.
In September, RCM conducted a nationwide clean-up at 100 beaches and collected close to 35,000kg of rubbish.
This included 137,865 plastic bottles, 77,075 food wrappers and 59,418 cigarette butts.
“The headlines are all real.
“The oceans and beaches are in dire need of our help, and our marine life are suffering.
“It is crucial for brands to step up and do their part.
“We are grateful that Wonderfly believes in what we do and has chosen to honour us with the Project SEA initiative.
“The funds will be put to good use in our various conservation projects that we have all over Malaysia, such as our community programmes and management of marine resources, ” said RCM general manager Julian Hyde.
Besides contributing financially, the Wonderfly team will also do their part by participating in a beach clean-up at Pantai Tanjung Piai with RCM this month.
Here, they will get to witness and understand the severity of the beach pollution first-hand.
Project SEA will not only give the Wonderfly team and the public an opportunity to understand marine life better, but it will also help them inculcate a culture of consciousness for the environment.
Those interested can purchase special tickets to visit Aquaria KLCC and participate in the event on Nov 30 from the Wonderfly app (available on iOS and Android), on www.wonderfly.asia or via Boost app. As the special event is exclusively for Wonderfly customers, walk-in customers who wish to participate can also purchase tickets from Wonderfly on the spot.
“Project SEA is only the beginning for us.
“We look forward to introducing more programmes to address other issues affecting our tourism sector, ” added Puah.