Capturing Malaysia in ultra HD

  • Metro News
  • Friday, 09 Aug 2019

Dr Mahathir (second from left) witnessing the signing of a memorandum of joint collaboration between Musa (left) and Sharp Corporation executive managing officer, head of president’s office and Asean chief executive officer Yoshihiro Hashimoto. With them is Mohamaddin (third from left).

SHARP Electronics (Malaysia) Sdn Bhd inked a Memorandum of Joint Collaboration Partnership with Tourism Malaysia in gearing up for Visit Malaysia 2020.

The partnership will see Sharp and Tourism Malaysia jointly producing the world’s first 8K Ultra High Definition (UHD) Visit Truly Asia Malaysia 2020 promotional videos and promote Malaysia’s gems to potential tourists through Sharp’s store panels across its global network.

“We are excited to collaborate with Tourism Malaysia in presenting Malaysia to the world in 8K UHD quality,” said Sharp managing director Robert Wu.

“With innovation as our foundation, especially being at the forefront of Sharp 8K technology, we view this partnership as a golden opportunity to contribute our expertise for the benefit of Malaysia’s tourism aspirations.

“Our established presence in the region will enable us to carry jointly-produced videos, presenting Malaysia’s tourism gems at over 19,500 stores (195,000 TV panels) throughout Sharp’s global network.“

Held at the Malaysia Tourism Promotion Board (MTPB) head office, the Memorandum of Joint Collaboration Partnership signatories comprised Wu and MTPB director-general Datuk Musa Yusuf.

Other partners involved in the collaboration with Tourism Malaysia include Malaysia Airports Holdings Berhad, Malaysia Airlines Berhad, Air Asia Berhad, Malindo Airways Sdn Bhd and Firefly.

The event was held in conjunction with the unveiling of the Visit Truly Asia Malaysia 2020 logo at the main terminal of Kuala Lumpur International Airport, which was witnessed by Prime Minister Tun Dr Mahathir Mohamad and Tourism, Arts and Culture Minister Datuk Mohammadin Ketapi.

Commenting on the overall performance of the nation’s tourism industry, Dr Mahathir said that Malaysia had done well by becoming the ninth most visited country in the world.

Regarding Malaysia’s strategy in attracting tourists, particularly those from Japan, Tun Dr Mahathir delved into the collaboration with Sharp, one of the nation’s biggest investors.

The Prime Minister highlighted that the brand viewed Malaysia as a hospitable country to invest in, leading to the joint initiative to promote Malaysia.

“We believe this private sector-government partnership is timely to promote Malaysia to the world in 8K quality,” said Musa.

“Tourism is an important industry and a significant revenue generator for Malaysia with a target of 28.1 million tourists and projected revenue of RM92.2bil in 2019.

“With the Visit Truly Asia Malaysia 2020 campaign, the country is projecting tourist arrivals of 30 million and revenue of RM100bil in 2020.“

Through these videos, Sharp will showcase Malaysia’s greatest attractions through 8K technology.

In addition to the 8K resolution, the videos will also be made compatible with 4K and Full High Definition panels across Sharp’s extensive network. Tourism Malaysia’s resources and platforms, Malaysia Tourism Centre (MaTiC), airports, MRT stations and malls are among the avenues leveraged to promote the Visit Truly Asia Malaysia 2020 message.

“Beyond high definition visuals, Sharp 8K technology has the potential to develop an ecosystem with far-reaching benefits in the medical, security, entertainment, education, Artificial Intelligence (AI) and 5G technology fields,” said Wu.

”We hope to develop the 8K ecosystem further to contribute towards the development of more industries and make 8K a major worldwide trend.”

Since 2009, Sharp has been

developing its 8K technology in anticipation of bringing Sharp 8K televisions to Malaysian consumers.

The 8K Resolution panel has 16 times more pixels than the Full High Definition (HD) version, and four times more than 4K Ultra HD.

The display reproduces images at a higher resolution than the human eye can capture, allowing viewers to zoom in on details within an image to an extent not previously possible.
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