First-time sponsor gives away cream sandwich biscuits


Teo (left) presenting the sponsorship of biscuits to Chacko for the walk.

Hwa Tai Industries Bhd is sponsoring over RM10,000 worth of its latest biscuit product, Luxury Tiramisu Flavoured Cream Sandwich, for the upcoming #AnakAnakMalaysia Walk 2019.

Hwa Tai Industries Bhd general manager Telance Teo Giap Cheng said, “We understand that this campaign is unique and meaningful and it resonates with our company’s CSR approach.

“Hwa Tai believes charity is not just about giving money but also contributing time and advocacy.

“The event is also an activity which encourages people to practise a healthy lifestyle,” Teo said after presenting the products to Star Media Group Bhd client brand

marketing general manager Sara Chacko at Menara Star, Petaling Jaya.

On board as a sponsor for the first time in the fifth edition of the walk, the company handed over more than 60 cartons of the biscuits, each with 200 sachets.

Tiramisu Flavoured Cream Sandwich retails in 100gm packets for RM2.99 and 200gm packets for RM5.50.

“This is our new product from over 100 types of biscuits available locally and overseas.

“We chose to sponsor the range because they are premium, have a nice flavour and received good response from consumers,” said Teo.

He added that the range was free from trans fat, cholesterol and MSG.

Teo said Hwa Tai exported its quality, halal products to 55 countries and is one of the longest established biscuit manufacturers in Malaysia.
   

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