I-CITY Leisure Park received the MyTQA certification from the Tourism, Arts and Culture Ministry – an initiative to enhance service and quality of tourism products in Malaysia.
MyTQA, which stands for Malaysia Tourism Quality Assurance, is a sought-after recognition that acts as an incentive to instil the culture of prioritising service quality among tourism industry players.
“MyTQA is an assurance to tourists that accredited operators have shown great commitment to service quality and put the needs of their visitors first. To date, 38 tourism products throughout Malaysia have received MyTQA recognition.
“i-City Theme Park has passed the assessment to earn the MyTQA recognition, making it the 39th tourism product to receive it,” said Tourism, Arts and Culture Minister Datuk Mohamaddin Ketapi in his speech, read by Deputy Tourism, Arts and Culture Ministry secretary-general (Management) Datuk Yean Yoke Heng at the certificate presentation and launch of i-City’s Snow Village at Red Carpet 2 in Shah Alam.
The MyTQA certificate was handed over to i-Bhd deputy chairman Datuk Eu Hong Chew.
Yean said MyTQA accredited operators would receive a certificate and listing on the ministry’s website with opportunities to join its training courses, foreign trade missions by Tourism Malaysia and added advantage for Tourism Infrastructure Fund loan applications.
There are 13 MyTQA themes comprising Culture and Heritage, Nature and Adventure, Man-made, Sports and Recreation, Shopping, Cruise and Sails, Island and Beaches, Parks and Gardens, Agro Parks, Theme Parks, Tourism Restaurant, Place of Worship and Traditional Market Bazaar.
The seven criteria that need to be fulfilled to get the certification are safety, facilities, parking, cleanliness, sustainability, ease of website and competency of staff.
“Tourism is among the biggest and fastest growing sectors in the global economy playing an important role in creating jobs and export revenue.
“The industry continues to be a significant contributor to Malaysia’s economic growth in terms of tourist arrivals, which increased by 2.7% for 6.7 million visitors in the first quarter this year, compared with 6.5 million during the same period last year.
“In terms of tourist expenditure, Malaysia has had positive growth for the first quarter of this year,” Yean added.
He said the ministry was working towards achieving 30 million tourist arrivals that would generate RM100bil income under Visit Malaysia 2020 (VM2020), and hoped the opening of Snow Village at i-City’s Red Carpet 2 would be a catalyst to VM2020.
He added that the ministry was stepping up its efforts to promote Malaysia as a must-visit tourism destination.
i-Bhd deputy chairman Datuk Eu Hong Chew said in developing i-City, they had always evolved to align their plans with the goals of the Federal and state governments.
“i-City will continue to be developed in line with the two-pronged vision of Selangor Mentri Besar Amirudin Shari for i-City to be the heart of Selangor’s Golden Triangle and for Selangor to be a Smart State by 2025,” said Eu.
He added that part of i-City’s VM2020 plan involved introducing new attractions at Central Walk such as the Snow Village, which is a miniature version of i-City’s SnoWalk, an attraction boasting a winter climate at -8°C with a snowfall area.
To simplify the ticketing system, i-City Leisure Theme Park is introducing an
All-Day Unlimited Access pass called “All-Day Unlimited Happyness” covering key attractions such as Red Carpet 2, SnoWalk and the acclaimed City of Digital Lights.
Packages start from RM150 for domestic and RM220 for international tourists. Special packages are up for grabs for those who have purchased the Malaysia Travel Privilege Card.
There is also an “All-Day Unlimited Happyness” package for two totalling RM280 for Malaysian card holders and RM380 for international travellers.