THE festive season is a time to share the joy with the less fortunate, and a boutique developer did just that to bring some cheer to residents of a welfare home.
To usher in the Lunar New Year, NCT Group of Companies had a gathering with residents of Persatuan Insan Istimewa Cheras.
Held at the Grand Ion Delemen Hotel in Genting Highlands, Pahang, the guests were treated to a sumptuous buffet dinner, which also saw the attendance of some 400 guests, business partners and associates.
The guest of honour was Tengku Muhammad Kin Eezaz Abdullah Tengku Ampuan Bahriya, a member of the Terengganu royal family.
NCT Group sales and marketing manager Jonathan Yam Yin Chen said the event was part of its annual corporate social responsibility (CSR) initiative.
Yam said the company had been organising CSR events during major festivities over the past 10 years.
“This year, we selected a welfare home in Taman Rakan, Cheras, to share some joy with residents there.
“We also donated RM5,000 in cash and another RM10,000 in groceries for a month’s supply to the home,” he said, adding that an allocation of RM50,000 was set aside to organise the Chinese New Year charity event, jointly organised with Ion Delemen Hotel and PSS Development Sdn Bhd.
In addition, Yam said they also engaged a filming and entertainment production company – Creative Signature – to produce a short film to create public awareness of the welfare home.
The 20-minute film entitled “The Story of Wheel Chair” was directed by Dr Lawrence Poh.
It was shown during the event and received encouraging feedback from the audience.
Yam said they hoped the film would help to spur the private sector and individuals to visit and contribute to the management of the home in caring for the special residents.
NCT Group has won several accolades and a mention in the Malaysia Book of Records for its development projects.
Its freehold development – the Grand Ion Delemen in Genting Highlands – also made it into the record book as the “Highest Altitude Full-Fledged Serviced Apartment in Malaysia”.
Located 1,828m above sea level, Ion Delemen comprises seven exclusive residential towers at the peak of Genting Highlands.