Company raises RM360,000 for needy

(From left) BE International executive director Ho Huey Chuin, Lee, Boey, BE International chairman Raymond Oh and founder Karen Leong.

DIRECT marketing company BE International has raised RM360,000 to help the poor.

During a one-month collaborative campaign with World Vision Malaysia, BE International contributed RM10 towards the pool of cash for every pair of its bestselling slimming pants sold.