STAYING true to its principle as a responsible town-maker, Gamuda Land launched GL HOME, a campaign that offers one-stop
tailored solutions to help people buy their dream property with ease.
GL HOME stands for Gamuda Land’s Home Ownership Made Easy, representing another innovative move by the developer in light of current market conditions.
Running until Dec 31, the campaign addresses real needs of property owners, helping them to navigate through various financing options to bridge the differential sum between purchase price and purchaser’s end financing loan amount.
“The ever-changing landscape of the property development industry has driven Gamuda Land to be more creative in fulfilling our vision of ‘creating places that people will call home, want to be a part of, grow up and grow old in’.
“While we have built a strong brand over the past 23 years, we are constantly evolving with the times, continuously rolling out waves of transformation initiatives to remain competitive in this challenging market.
“GL HOME is one of our proactive
strategies to ease property ownership for genuine buyers with our tailor-made solutions, giving our buyers peace of mind to navigate through various financial options,” said Gamuda Land chief executive officer Ngan Chee Meng.
He added that their sales staff have been undergoing training on bank loan products, Credit Tip Off Service (CTOS) and Central Credit Reference Information System (CCRIS) assessments and other skills refined to offer better services and professional property ownership advice.
Relationship personnel is part of Gamuda Land’s ongoing effort to provide differentiated customer experience.
It was introduced during Gamuda Land’s first digital milestone, held in conjunction with the grand launch of GL Friends loyalty programme in Aug 2018.
This led to the company digitalising and streamlining its business operations, focusing on bringing greater value to its customers through the provision of real-time access to the information they need and other conveniences.
Be it a first-time home buyer, upgrader, investor or prospective property purchasers, they often find it difficult to address the differential sum which commonly arises from scenarios such as failing to get 90% loan, insufficient funds for down payment and fixed deposit that is yet to mature.
GL HOME provides three key solutions to securing one’s desired property.
No Hassle – Immediate financial health check by Gamuda Land’s relationship personnel on purchasers’ CTOS and CCRIS.
These scores enable purchasers to understand their financial health as well as their debt service ratio and borrowing ability, providing a clear picture on their financial standing and making subsequent property purchase a lot faster and hassle-free.
No Worries – Gamuda Land collaborates with local banks to equip its relationship personnel with knowledge of various banks’ products. Bundling the banks’ and Gamuda Land’s products, Gamuda Land’s relationship personnel will mix and match multiple financial tools and offer tailored solutions to help settle differential sum based on purchasers’ financial appetite, property requirements and needs.
No Fuss – Gamuda Land conducted thorough market research and analysis and came up with a wide menu of flexible financing solutions to settle the various situations of differential sum.
Instead of visiting separate financial institutions for each area of need, Gamuda Land’s relationship personnel will advise on mortgage solutions and the right property type with special packages on offer based on purchasers’ needs and eligibility.
This provides optimal and fuss-free savings on money and time.
GL HOME is Gamuda Land’s way of facilitating easy home ownership of the following participating projects: Gamuda Cove, twentyfive.7, Gamuda Gardens, Kundang Estates, Bukit Bantayan Residences, HighPark Suites, The Robertson, Madge Mansions, Jade Hills, Horizon Hills, Valencia and Kota Kemuning.
For details, visit one of Gamuda Land’s sales galleries, or visit http://gamudaland.com.my/glhome/ or call 018-980 1888.
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