Dr. Sivabalasingam says the Government is using the Blue Ocean Shift strategy to better provide for the people. — Photos:AZMAN GHANI/The Star
BUSINESSES must value innovation to create new market space.
UCSI Consulting Group chief executive officer Raj Kumar said value innovation was the cornerstone of market-creating strategy that pursues differentiation and low cost, and to help create a leap in value for both buyers and the company.
Already a subscriber? Log in.
Limited time offer:
Just RM5 per month.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
