Studies showed a superior customer experience is a key driver of growth and loyalty.
I have lost count of the number of people I have met in Malaysia who had experienced poor customer service after buying a defective item.
Regardless of whether it’s a washing machine, a laptop, a mobile phone or television set, generally consumers in Malaysia find themselves struggling with the frustration of having to endure poor customer service after their purchases.
Already a subscriber? Log in.
Win a prize this Mother's Day by subscribing to our annual plan now! T&C applies.
Cancel anytime. No ads. Auto-renewal. Unlimited access to the web and app. Personalised features. Members rewards.
Follow us on our official WhatsApp channel for breaking news alerts and key updates!
