The smallest draught in a can has been launched.
Powered by the iconic nitrogen widget, the compact 300ml can creates the signature surge and settle as well as smooth taste and creamy head that Guinness is known for.
It joins the existing Guinness draught in a 470ml format.
Guinness Malaysia marketing manager Joyce Lim said the launch reflected an important milestone for Guinness Malaysia, and successfully brought the signature draught experience into a smaller can without compromising the quality, craft and ritual that consumers love.
“The 300ml format is designed for those smaller everyday moments,” she added in a statement.
To celebrate the launch, Guinness Malaysia introduced House of Small at The Exchange TRX.
It was an immersive pop-up inspired by the new Guinness draught that reimagines an everyday home with everything intentionally scaled down.
Visitors were welcomed in groups of up to four and guided by a host through a series of interactive activities.
Upon completing the journey, each visitor received a complimentary can.
The 300ml Guinness draught can is available at selected retail outlets.
