Europeans are choosing to vacation closer to home as the war in West Asia has amplified security concerns and made long-haul flights more expensive.
The outbreak of the conflict at the end of February has led to sharp drops to tourist destinations across the Gulf.
Foreign tourists have to brave few lines to visit Jordan’s ancient city of Petra these days.
On Tunisia’s Djerba island, the tourist season has gotten off to a slow start. “(Normally) ... we receive 100 new reservations per day, now it’s just 50,” said the director of the Royal Garden Palace hotel, Anane Kamun.
The impact is being felt further afield. Disruptions to Gulf airports and airspace, along with higher airfares due to the jump in fuel prices, have also led to Europeans travelling to South-East Asian destinations.
According to Thailand’s tourism ministry, the country suffered a sharp drop in the number of Europeans arriving in April – down 29% among Germans and 44% for Italians.
Germany’s TUI, the world’s largest tour operator, cut its profit outlook last month and withdrew its revenue guidance as it warned of “consumer caution” driven by the war.
But caution doesn’t mean abstinence.
“It doesn’t appear that holidaymakers are abandoning their vacation plans completely,” said Aarin Chiekrie, an analyst at Britain stock brokerage Hargreaves Lansdown.
Recent data suggests consumers are leaving it until later to book, he noted.
“While that’s not ideal, it’s better than complete demand destruction,” Chiekrie said.
According to estimates by the World Travel and Tourism Council, a trade body for tourism industry firms, the sector should still expand at a faster rate than the global economy this year: by 3.2% compared to 2.4%.
Europe stands to profit from the shift. The WTTC said international visitor spending across Europe is set to climb by 7.1% this year, well above the sector average, as “travellers increasingly choose destinations closer to home amid geopolitical uncertainty and disruption in other regions”.
Sunny southern European countries, particularly Italy and Spain, are expected to see the biggest gains.
The war “... is in the process of disrupting international tourist flows and shifting a portion of the demand to destinations seen as being safer,” said Rafael Pampillon Olmedo, a professor at the IE business school in Spain.
“Many European travellers who are hesitant to travel to West Asia, the eastern Mediterranean (Turkiye, Greece or Egypt) or destinations even closer to the Gulf are turning to Spain and Portugal,” he added.
Pedro Aznar, an economist at the Spanish business school Esade, also said Spain is profiting from a “substitution effect”.
The war “can lead certain families to change their destination or make adjustments on other expenses,” he added.
Other destinations are profiting as well.
Zakaria Meliani, operations manager at Balima – which offers short-term rentals in Rabat, Morocco – said he has observed increased demand.
“Normally, the season here starts in mid-May, and this year it started right after the end of Ramadan,” he said.
The Muslim holy month ended in mid-March this year.
Travellers who had planned to vacation in the Gulf and in Asia had instead chosen Morocco, Meliani added.
“Despite an uncertain geopolitical context, Moroccan tourism is performing in line with our initial forecasts at this stage with growth of 5% at the end of April 2026,” Moroccan Tourism Minister Fatim-Zahra Ammor said in a statement. – AFP
