Sabah on the right course for a steady tourism recovery


The city of KK and its surrounding neighbourhoods have been spruced up in the past few years. — RACHEL YAPP

On March 2, Sabah welcomed its first direct flight from China since the Covid-19 pandemic. In a statement, the Sabah Tourism Board (STB) said that the AirAsia flight from Guangzhou arrived at the Kota Kinabalu International Airport at 5.30am, carrying 140 passengers.

“We are thrilled to have Chinese visitors back, and we hope our industry players will continue to provide exceptional hospitality services to

Get 20% OFF The Star Digital Access

Monthly Plan

RM 13.90/month

RM 11.12/month

Billed as RM 11.12 for the 1st month, RM 13.90 thereafter.

Best Value

Annual Plan

RM 12.33/month

RM 9.87/month

Billed as RM 118.40 for the 1st year, RM 148 thereafter.

Follow us on our official WhatsApp channel for breaking news alerts and key updates!

Next In Travel

Seasoned travellers share how travel has changed over the years for them
Penang has attracted over 6,000 Japanese tourists so far this year
The sunhat is everywhere in Athens as crowds grow larger and heat climbs higher.
Britons are prioritising staycations over holidays abroad
Promoting Malaysian massage as a national tourism product
Young fisherman promotes nature conservation through river tours
Keeping local spots hidden to combat overtourism
Here are some places in Malaysia to check out for a relaxing weekend escape
A refreshing way to explore Italy's capital
Music and sports events continue to boost tourism in Malaysia for 2026

Others Also Read