Forging smart partnerships with tourism industry players

Malaysia has been seeing a positive growth in domestic and regional tourism, post-lockdown. — SHAARI CHEMAT/The Star

Tourism Malaysia is working with Traveloka on a four-month campaign to promote the country as a top holiday destination.

The partnership emphasises and fulfils the National Tourism Policy’s focus on digitalisation. Online campaigns have been found to be the most convenient and popular way to attract consumers, especially among today’s digital-savvy individuals.