Hotels drive responsible tourism around the globe

Permanent swing sets on beaches can affect the ecosystem, so opt for something less problematic like this rattan swing, which you can hang on a tree branch. — QUANG NGUYEN VINH/Pexels

Numerous international hotel groups have launched an initiative to set a common definition for the term “hotel sustainability”, as a way to drive responsible tourism around the globe.

This is a cooperation involving the World Travel & Tourism Council (WTTC), the Sustainable Hospitality Alliance and a few leading hotel companies, with consultation from key tourism stakeholders. As the global hotel sector celebrates the gradual return of travel and tourism, this initiative is timely as sustainability is an important factor for many industries today.