Is luxury fashion losing momentum? French group Kering sees sales slide


By AGENCY
A file picture shows a model on the Autumn/Winter 2026 Gucci runway during Milan Fashion Week. Photo: Reuters

French luxury group Kering saw sales slide by 6% in the first quarter of this year, with its troubled flagship Gucci fashion house still dragging down its performance.

The group, which embarked on a deep restructuring effort with the hiring of CEO Luca de Meo last year, plans to unveil a roadmap to turning around its performance to investors on Thursday (April 16).

The 6% drop in sales to €3.57bil (approximately RM16.56bil) was comparable to that suffered by rival LVMH, the world's largest luxury group.

Sales were flat on a like-for-like basis that strips out exchange rate fluctuations and changes in the business.

"Group revenue stabilised, marking an important first step in our recovery and a further sequential improvement," said De Meo in comments on the first quarter.

Sales by Gucci fell by 14% to €1.35bil (RM6.26bil).

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The drop was 8% on a like-for-like basis, which constitutes an improvement from pervious quarters.

"Gucci remains our top priority," said De Meo, who previously helped turn around the fortunes of French carmaker Renault.

"A comprehensive turnaround is underway, with decisive actions across client, distribution and, above all, the offer," he added.

Kering has struggled to turn things around at Gucci, its flagship Italian fashion house famous for its handbags. Last march it wooed Georgian designer Demna to take over as artistic director.

Gucci is Kering's main money-spinner, until recently accounting for almost half of revenues and two-thirds of operating profit.

The group no longer provides a breakdown of sales by its other fashion brands that include Saint Laurent, Bottega Veneta, Balenciaga, McQueen and Brioni.

Overall that division saw sales fall by 9% to €2.85bil (RM13.22bil), or by 3% on a like-for-like basis.

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The much smaller jewellery and eyewear divisions both saw sales rise in the first quarter.

Kering said revenue in the Middle East fell by 11% in the first quarter after having posted growth in the first two months.

After initial disruptions due to the war launched by the US and Israel on Iran, the company said its retail network is back in operation.

The group reiterated its objective to return to growth in 2026.

Last year, sales fell 13% to €14.7bil (RM68.2bil), with net profits tumbling to €532mil (RM2.5bil). – AFP

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fashion , luxury fashion , Gucci , Kering

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