Skincare is no longer just about chasing glow or reversing wrinkles – increasingly, the focus is on keeping skin healthy, resilient and supported through stress, pollution and ageing.
That shift has helped make serums one of the most talked-about steps in modern beauty routines, thanks to their concentrated formulas and targeted ingredients.
For sure, the right serum can act like daily reinforcement for skin that is constantly under pressure.
Comforting and nourishing
Nephelai Aqua+ Serum is homegrown brand Putryana’s latest hydrating serum, formulated with rambutan extract, and selected for its moisture-retention properties.
Designed to replenish and comfort the skin, it helps to support a plumper, more resilient complexion while reinforcing the skin barrier for lasting hydration.
Lightweight yet nourishing, the serum also supports skin firmness and elasticity, offering a refreshed, supple feel for daily use.
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Hydrating formula
Sephora Collection’s Hydrate Dewy Bubble Serum with hyaluronic and polyglutamic acids features a dual-phase formula.
The water phase replenishes hydration, while the oil phase helps restore the skin barrier, delivering a wave of freshness.
Its bi-phase water-and-oil formula replicates the skin’s hydrolipidic function for optimal hydration, leaving the skin visibly plumped and comfortable, with signs of dehydration reduced.
For firmer skin
The CellularYouth Age-Disrupting Longevity Serum from Paula’s Choice is meant to visibly reverse the look of skin age, restoring firmness, smoothness and radiance, while helping to improve the skin’s youthful resilience, tone and texture.
This lightweight, silky treatment serum targets 12 visible signs linked to the root causes of ageing, improving the appearance of skin sagging, while also toning fine lines and wrinkles.
Enhancing elasticity
Anua’s Vita 10 Porestrix Brightening Serum is formulated to visibly brighten skin tone, refine pores and minimise irritation for a radiant, even complexion.
Apart from this, it delivers a bouncy, hydrating texture without the stickiness and boosts the brightening of vitamin C with four synergistic ingredients: tocopherol, glutathione, ferulic acid and niacinamide.
It also enhances pore elasticity with the brand’s exclusive ingredient, Porestrix.
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A smoother texture
Kiehl’s Clearly Corrective Dark Spot Solution is a brightening serum designed to visibly fade dark spots, post-acne marks and discolouration while refining skin texture for a clearer, more radiant complexion.
Powered by activated vitamin C to reduce excess melanin and Proxylane to support skin plumpness and smoother texture, this lightweight formula helps to improve skin clarity, evenness and overall luminosity.
