Men's fashion is embracing embroidery and handcrafted textiles that were once viewed as old-fashioned or feminine, with a clutch of modern Indian brands poised to benefit from the runway and celeb-driven trend.
Embroidery is a historic mainstay of traditional clothing in Asia or the Middle East, as well as Western Haute Couture, but it is increasingly present in Paris, Milan or New York on modern men's shirts, bomber jackets or blazers.
