How Sabrina Carpenter’s on-screen look made custom embroidery a fashion hit


By AGENCY
Sabrina Carpenter in her custom-embroidered tee on 'Saturday Night Live'. Photo: NBC

Abby Price always knew she wanted to run a business. She just had to find the right one.

After a few months working in public relations, Price, 29, was laid off. She decided to dedicate her time to her graduate programme in fashion studies at Parsons School of Design in New York City, but she graduated into a pandemic, and like many others, began experimenting.

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