A model presents a creation at the Spring/Summer 2026 Hermes show in Paris. Brown has become a big hit in fashion. Photo: Reuters
Last December, when Pantone declared “mocha mousse” the colour of 2025, it seemed ripe for mockery. Poop memes abounded. But it turns out the colour gurus actually had the last laugh because they were right.
InStyle then made the early call of naming chocolate brown an it-colour. Vogue included it as one of the six main colour trends for the season.
