It seems that brands like Glossier are favoured by Gen Zs for having a "cooler" image. Photo: Instagram/Glossier
Imagine a ball pit – but one crowded with teens and 20-somethings instead of small children, and filled with biodegradable confetti instead of plastic spheres.
That is one way to describe the recent scene at a pop-up shop that Glossier, the US beauty brand, opened in Paris to promote the release of its latest fragrance, Fleur.
